Avoo Motors Ltd
The concept of Twin Transition in the importance of understanding consumer behavior and the role of digital technology in promoting sustainable transportation.
Briefing
Description :
The Twin Transition refers to the parallel shifts towards
both digitalization and sustainability in various industries, including
transportation. Understanding consumer behavior is crucial in this context, as
it drives the demand for sustainable transportation options.
Digital technology plays a key role in promoting sustainable
transportation by:
o Encouraging
shared mobility and ride-sharing
o Facilitating
the use of electric and hybrid vehicles
o Optimizing
routes and reducing fuel consumption
o Enhancing
public transportation systems
o Providing
real-time information and smart traffic management
By understanding consumer behavior and leveraging digital
technology, we can:
o Increase
adoption of eco-friendly transportation modes
o Reduce
carbon emissions and environmental impact
o Improve
overall travel experiences
o Create
more livable and sustainable cities
The Twin Transition is essential for a sustainable future,
and understanding consumer behavior is vital to drive this transition in the
transportation sector.
And here are some studies that explore electric vehicles
(EVs) as digital innovations that support the 'twin transition' towards
sustainability and digitalization, especially post-COVID-19 ¹:
o "Electric
vehicles (EV) and sustainability: Consumer response to twin transition, the
role of e-businesses and digital marketing"
o "Consumer
Adoption of Electric Vehicles: A Systematic Literature Review" (December
2022)
o "What
determines consumers' acceptance of electric vehicles: A survey in Shanghai,
China" (2022)
o "Adoption
of electric vehicles in a laggard, car-dependent nation: Investigating the
potential influence of V2G and broader energy benefits on adoption" (2023)
o "Can
gain motivation induce Indians to adopt electric vehicles? Application of an
extended theory of Planned Behavior to map EV adoption intention" (2023)
o "Electric
vehicles’ consumer behaviours: Mapping the field and providing a research
agenda" (2022).
Log In With Your Email To Continue 